Chase Mobile
There are a lot of Chase ads out there. But none of them talked about the Chase Mobile app.
We created a system built to talk about how the Chase Mobile app does more. Then we applied this visual system to SO much work.
We created 360° campaign, spanning from broadcast film to OOH to social.
360° Campaign
40+ spots.
We captured 15 different vignettes, each highlighting a different feature and financial insight.
Each shot at 3 aspect ratios.
…In just 5 days. 😅
With a modular approach, we bundled vignettes together—some solo, some paired together and all at different aspect ratios. Each script was written before we knew how they’d be combined, so it was a …fun creative challenge to make the stories work in 15 seconds.
They ran across platforms—broadcast, pre-roll, social and OOH.
Visual System
We created a visual system that could flex across all features—and felt ownable to Chase.
The phone frame design was the core of the system, paired with flat extracted UI and dimensional extracted UI. With compelling imagery and snappy animation, the system can flex to any space.
This system might look familiar if you’ve been to your local branch or the Chase website.
Photography
While we were shooting our vignettes, we also shot many stills—for social, for Chase branches, for the Chase website, etc.
Paid Social
We tailored assets for social, ensuring our vibrant worlds popped out of the feed, and extended it to Chase.com, where customers could learn more about the simplicity, convenience and security of the app.
OOH
Rounding out phase one were display banners, product-centric social videos, and streaming audio. And DOOH. Lots of DOOH.
Website
We re-created the Chase Mobile site as well. It needed an update.
Ask me about shooting in Atlanta in July 😅
Director: Radical Friend - Kirby McClure
Production: Partizan
ECD: Steve Street
Design Director: Cory Galster
Senior Copywriter: Ben Kraft
Senior Designer: Brandon Shefton
Art Director - Post: Rachel Wyse
Associate Art Director: Taylor May
Associate Copywriter: Denise Ackerman
