Adobe Express
I led the small-yet-mighty team that created Adobe Express social content for a year and a half. We created about 40-50 pieces of content a month, across all platforms, and supported all new product launches.
Every asset was made fully in Adobe Express.
Social
Astrology Collages
Now Trending
Beta Launch
And it worked.
Along with the full Adobe team, we grew awareness and engagement across all channels.
Average 60% lift over interaction benchmark
205.3M engagements — a 201% increase year over year
197M FY23 views as of Oct. 2023
Product launch content garnered 12.5M interactions
Content Creators
Happy creating!
Copywriter: Kaitlyn Powers
Senior Art Director: Emily Zaboski
Senior Designer: Jackie Dempsey
Designer: Fiona Schneider
Content Director: Lauren Nicholas
