Starbucks Summer

This Summer, we focused more on the feeling of summer—instead of on the drinks. Which was a big departure for the brand.

We made four TV spots, four 9x16 spots, 40+ social posts (including TikToks), a bunch of radio ads, and even a launch activation.

For the first time in the agency’s history, we got to tell the full narrative of a Starbucks season with a 360° campaign.

360° Campaign

:15s

Sun Shower :15

Neighborhood Coffee Walk :15

First Date :15

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Social

We also created so many social posts. We brought in a perfectly-imperfect world to life through dappled light, rich shadows and even crumbs on the table (a big win in the Starbucks world!).