Social | OOH | Branding
Starbucks
I shot and directed a brand campaign for Starbucks.
The goal was to create imagery that felt almost like UGC—naturally lit and loosely composed.
I shot all imagery in 2 days with 24 hours of prep time.
With some additional archival footage, we used my imagery and videos
to create multiple spots that premiered during the Grammys.
Results
Our partner-first approach to telling the brand story had a direct impact on sales and likelihood to purchase, while simultaneously moving the needle on employee-treatment, trust, and values measures.
$94m incremental sales
+8.6% lift in employee treatment metrics
+7.5% lift in brand trust
+11% increase in brand values resonance
And it was a
real good time.
My roles: Creative Director, Photographer, Director.
Edit: The Mill
Group Creative Director: Christine Gratton
Executive Creative Director: Adam Gloo
